![]() For our purposes here, we’ll call this “light mode.” What’s dark mode and why do people use it?įor years, operating systems and apps have defaulted to displaying content with a white background and black text. In this post, we’ll go over some of the basics you’ll want to know before optimizing your email campaigns for dark mode. Well, the introduction of dark mode adds one more layer to the equation. You’ve no doubt noticed that each email client can display the same campaign differently. While many users are excited about dark mode, it’s created a bit of a headache for email marketers. Operating systems have always offered inverted color schemes, but dark mode email and apps are a little different. More seriously, we’re talking about dark mode. These days, even apps are capitalizing on the goth trend. ![]()
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